Brick-by-brick initiative

A FIGHTING CHANGE:  Education is key to success in life and is privilege still not within the reach of every child in this world. Because of this, German brand Montblanc reinforces its long – term commitment to children education and Unicef with the help of  Academy Award – Winning actress Hilary Swank and its new 2013 Signature for Good fundraising collection, write Cheong Phin.

ONE of my friend’s poignant recollections of her first trip to India was when a mother begged for a pen (not money) to help her daughter further her school education. As Kofi Annan once said, “For everyone, everywhere, literacy is, along with education in general, a basic human right”. Regrettably, not every child in this world has access to that privilege.

Montblanc, a luxury brand renowned for its writing instruments, is mindful of this prevalent imbalance and, for nearly a decade, has been committed to the support of education and literacy by actively backing Unicef’s relentless efforts to enable more children to learn how to read and write.

Together with several global initiatives launched since 2004, they have successfully raised more than US$5 million (RM15 million) to date and now pledge to raise another US$1.5 million from their new 2013 “Signature for Good” collection of pens, leather accessories and jewellery, which are available in Montblanc boutiques across the world from now until March 31 next year.

Featuring a symbolic rectangular brick pattern to denote the process of building a brighter future one brick at a time, this special Montblanc “Signature for Good” collection revisits their iconic Meisterstück with unique detailing. Available as a classique fountain pen, rollerball, and ballpoint pen and in the bolder LeGrand size, the black precious resin writing instrument features a cap top ring with highlights of the symbolic brick pattern while the blue sapphire set in the ring is a nod to Unicef’s signature colour.

The leather accessories in the collection include handcrafted wallets, cardholders, a pen pouch and notebook in Italian full-grain calfskin with blue lining decorated with the symbolic brick design, while the jewellery selection offers stainless steel bracelets with brick lines, cuff links with reversible surfaces and key rings embellished with a blue sapphire.

To add a personal touch to your contribution, each item from the collection comes with an individual number associated with a “brick” in the building programme, a symbolic reference, if you like, to the brick-by-brick construction and running of schools and so on. By registering the number on the product at www.montblanc.com/signatureforgood, one can monitor the progress of the initiative and find out the many ways in which Unicef is improving educational opportunities for children.

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