Helping women entrepreneurs get onto the digital platform

NAWEM president Sarojini Ruth (left) and Saito deputy vice-chancellor Professor Dr Vinitha Guptan (right) signing a memorandum of understanding, witnessed by HRDF R&D head Rony Ambrose Gobilee recently. -- Pix courtesy of NAWEMNAWEM president Sarojini Ruth (left) and Saito deputy vice-chancellor Professor Dr Vinitha Guptan (right) signing a memorandum of understanding, witnessed by HRDF R&D head Rony Ambrose Gobilee recently. — Pix courtesy of NAWEM

PETALING JAYA: With the Covid-10 pandemic affecting businesses, the National Association of Women Entrepreneurs of Malaysia (NAWEM) hopes to help women get onto the digital platform through Tech4her.

NAWEM president Sarojini Ruth said the pandemic has brought the digital platform to the forefront as many felt more at ease shopping from home.

“Through the Tech4her programme, we aim to empower women. Apart from using technology, we will also impart expertise and knowledge to this group,” she said.

Besides providing selected women entrepreneurs with coaching and mentoring guidance, the programme will also emphasise the need to collaborate, network and create links with each other as well other entities such as government agencies, crowd funders, business groups and NGOs.

Tech4Her@NAWEM is implemented by NAWEM in partnership with The Asia Foundation (TAF) and the Saito University College.

Saito deputy vice-chancellor Professor Dr Vinitha Guptan said the entrepreneurs would have to undergo a 10-month course, supervised and monitored by the university college’s experts.

Among the entrepreneurs are the owners of a spa centre, health centre, pharmacists and food operators.

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